Traditional fashion: the sublime “Aro Ewa” collection by Adirelounge
« Out with the old, in with the new »
Shinyethnik presents the new collection “Aro Ewa” from the clothing brand Adirelounge. The “Aro Ewa” clothing line, which means “Dyed Beauty“, was created in collaboration with Denike, Henri Uduku and Busayo Longe.
In this collection, there are beautiful traditional and contemporary clothes in indigo color, which celebrates the ancient Adire heritage.
According to the brand :
“You’ve probably heard it before ‘ out with the old, in with the new’. But at Adirelounge we’ve found a perfect blend for both the old and the new to have congruence, hence the Aro- Ewa collection.
The collection is borne out of the belief that being ancient in spirit, yet modern in expression is the perfect scenario to remain consistent and relevant in our ever-changing world of sustainable fashion..
Aro Ewa simply translated as ‘Dyed Beauty’ is the recreation of contemporary patterns; employing old age historical techniques, coupled with the rich indigo dye, reminiscent of African indigenous designs, in order to celebrate our old Adire heritage.
At the heart of the collection, ensuring sustainability of the fashion value chain is paramount; from farmer to designer, the use of cotton fabric grown and milled in Nigeria, and our collaboration with other creatives in the industry like Denike online, Henri Uduku and Busayo Longe attests to our commitment to showcasing our brand ethos of ‘Made in Nigeria’
Discover the collection below :
- MaleDesigner : Henri Uduku@henriuduku
- Female Designer: Denike Online @denikeonline
- Photography: Iam Linguini @iamlinguini
- Female Model: Nikki Andtees@nikkiandtees
- Male model : @akinfaminu
- Makeup: @akinfaminu