African men’s fashion: “Ore Mi” by JZO highlights friendship

JZO is a men’s fashion brand in Nigeria. It presented its spring/summer 2018 collection “Ore Mi” at the Heineken Lagos Fashion and Design Week 2017, which highlights friendship. Indeed, they drew their inspiration from childhood and carefree days spent with friends.

According to Joseph Ike and Olamide Akindeinde:

“This collection was inspired by friendship. Our friends make us or break us, some friends are your links to the past, that nostalgic feeling you get when you remember some friends or the hurt you feel when you friend remember some. In all friendship is a part of who we are.”

See lookbook below:

Credits:

• Brand: JZO | @Jzo_ng
• Direction of photography and art:: Kadara Enyeasi | @ Kadara.enyeasi
• Models: Vine Olugu | @Vineolugu , Lemachi Orji | @ lemach.i pour les modèles Zane
• Technical Assistants: Ifebusola Shotunde | @ifebusola_s , Tunde Taiwo | @mentallens
• Design and creative direction:: Olamide Akindeinde | @ _8.25am